Episode 27: Chase Bass (Concert Promotion, 423 Productions)

On Episode 27 Peyton interviews Chase Bass, owner of 423 Productions and a seasoned concert promoter. Chase shares his journey from a humble upbringing to becoming a successful promoter, while shedding light on the often misunderstood music industry, which many assume is just fun and partying. The conversation dives into the significant impact COVID-19 had on live events, teaching valuable lessons about resilience. Chase discusses the stress and responsibility involved in concert promotion, highlighting the importance of building relationships, networking, and being strategic in event planning and marketing. They explore how emerging artists can gain recognition through social media platforms and emphasize the critical role of customer experience at live events. Success in the music industry, Chase notes, requires patience, learning from failures, and surrounding yourself with knowledgeable people.