Episode 29: Marne McLyman (Artist Manager at Maverick Nashville)

In Episode 29 of Behind The Music Biz, host Peyton Heben interviews Marne McLyman, an artist manager at Maverick Nashville, who shares her journey from being a military brat to managing iconic country artists like Brooks & Dunn and Reba McEntire. Marne discusses the challenges and rewards of tour management, the importance of adapting to the ever-changing music landscape, and the lessons learned from managing multiple high-profile artists. She highlights the significance of building strong relationships, balancing traditional and innovative strategies, and fostering the legacy of iconic artists for new generations. Marne also emphasizes the importance of mental health, teamwork, and endurance—drawing lessons from her experiences with Ironman competitions. Packed with advice for aspiring music professionals, this episode offers a unique perspective on the intricacies of artist management and the evolving nature of the music business!