Episode 40: Lance Herring (TourSync)

On this episode of Behind The Music Biz, hosts Kurt Ozan and Nicky T sit down with touring musician and entrepreneur Lance Herring to discuss his path from life on the road to becoming the founder of Tour Sync. Drawing from years of touring with Caylee Hammack and Blake Shelton, Lance shares how a common frustration with tour scheduling inspired him to build a platform that helps musicians, crew members, managers, and their families stay connected while on the road. The conversation dives into the realities of being a touring musician, why having multiple income streams is more important than ever, and the entrepreneurial mindset that led Lance to launch several successful businesses before creating Tour Sync. They also discuss building a SaaS company without a traditional tech background, using social media to reach a niche audience, and why solving real-world problems with authentic solutions is the key to long-term success. Whether you're an artist, crew member, manager, or aspiring entrepreneur, this episode is packed with valuable insights into building a sustainable career in today's music industry.

Follow on Social Media:

Lance Herring: @lanceherring
Tour Sync: @tour.sync
Kurt Ozan: @kurtozan251
Nick Tressler: @raisedrowdynick
Behind The Music Biz: @behindthemusicbiz
Raised Rowdy: @raisedrowdy