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In Episode 31 of Behind The Music Biz, host Matt Burrill interviews Aaron Keiser, an artist manager at Red Light Management, who shares his journey from Washington State to managing Brantley Gilbert and discovering rising talent like Austin G. Aaron discusses the challenges and rewards of artist management, emphasizing the importance of hard work, resilience, and the impact of music on fans and communities. He reflects on navigating the music industry in the wake of COVID-19, dealing with imposter syndrome, and the evolving role of management in artist success. The conversation highlights the significance of taking chances, utilizing every available tool to break new artists, and the collaborative nature of the industry. Aaron also shares insights on balancing a demanding career with family life and the importance of building strong relationships and community support in the competitive music business.
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