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In Episode 32 of Behind The Music Biz, hosts Nicky T and Kurt Ozan sit down with Adam Weiser, Senior VP of Global Touring & Talent at AEG, for an in-depth conversation about the world of talent buying and live event promotion. Adam shares his journey from booking clubs in New Jersey to working with some of the biggest names in country music, including Luke Combs, in Nashville’s thriving music scene. The episode explores the balance between data-driven decisions and gut instinct, the importance of building strong relationships with artists and their teams, and the role AEG plays in shaping live music experiences worldwide. Adam reflects on the emotional connection of live shows, the unique challenges of touring and production, and the passion that drives success behind the scenes. With personal stories, industry insights, and a focus on collaboration and mentorship, this episode offers a behind-the-curtain look at what it takes to create unforgettable concert moments.
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