Episode 33: Lisa Smoot (Director, Secondary Promotion at Big Loud Records)

In Episode 33 of Behind The Music Biz, host Matt Burrill sits down with Lisa Smoot, Director of Secondary Promotion at Big Loud Records, for a deep dive into the world of radio promotion and her over two decades of experience in the music industry. Growing up in the music-rich city of Memphis, Lisa developed a passion for music early on, which eventually led her to Nashville and into the heart of the country music business. She shares her journey through various roles in radio and promotions, highlighting the evolution of the industry and the critical importance of building meaningful relationships with artists, programmers, and fans. The conversation explores the power of grassroots efforts, the strategic role secondary markets play in launching new talent, and how personal connections can elevate an artist's exposure. Lisa offers valuable insights into the fusion of genres in today’s country music landscape, the resilience needed to succeed in the industry, and how summer has become a pivotal season for releases. She emphasizes the value of trusting your instincts, surrounding yourself with good people, and staying adaptable as the music business continues to evolve. This episode is packed with wisdom for aspiring artists and industry professionals alike, offering a behind-the-scenes look at what it takes to thrive in radio and promotion today.

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Lisa Smoot: @smoot_lisa_smoot

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